AEIOU Framework

The AEIOU framework is a handy tool for understanding and analyzing user experiences and behaviors. It's often used in design thinking and ethnographic research to gather deep insights. Here's a breakdown of what each letter stands for:

• Activities: What are people doing? This focuses on the various tasks and actions users engage in. Think about their goals, routines, and any observable behaviors.
• Environments: Where are these activities taking place? This involves the physical, social, and cultural contexts in which users operate. Consider how the surroundings might influence behavior.
• Interactions: How are people interacting with each other and with their environment? This includes both direct interactions (like conversations or using a device) and indirect ones (like how a space is organized).
• Objects: What are they using? This refers to the tools, devices, and artifacts that people use in their activities. It’s important to note how these objects are used and what role they play.
• Users: Who are they? This focuses on the people themselves, including their needs, preferences, and demographics. It’s about understanding who your users are on a deeper level.

By systematically observing and analyzing these elements, you can gain comprehensive insights into user behaviors and needs, which can inform better design and innovation strategies. This framework helps ensure that user-centric solutions are grounded in real-world contexts and experiences.